Privacy Notice for California Residents

This notice supplements our main Privacy Policy and applies solely to California residents.

Last Updated: August 27, 2025

This Privacy Notice for California Residents supplements the information contained in the REILink Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA). Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

Our platform collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information"). In particular, we have collected the following categories of personal information from our consumers within the last twelve (12) months:

  • Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers.
  • Personal Information categories listed in the California Customer Records statute: Name, address, telephone number, financial information (e.g., payment card numbers for subscriptions).
  • Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, such as subscription levels and feature usage.
  • Internet or other similar network activity: Browsing history, search history, information on a consumer's interaction with our website, application, or advertisements.
  • Geolocation Data: Physical location or movements (where you grant permission).
  • Professional or employment-related information: Information you provide about your role in the real estate industry (e.g., investor, wholesaler, agent).
  • Inferences drawn from other personal information: Profile reflecting a person's preferences, characteristics, and behavior, used to personalize your experience and provide relevant deal opportunities.
  • Sensitive Personal Information: In limited circumstances, we may collect precise geolocation data if you grant permission. We do not collect other forms of sensitive personal information like social security numbers, racial or ethnic origin, or health information.

Use of Personal Information

We use your personal information for purposes that are reasonably necessary and proportionate to achieve the operational purposes for which it was collected. We may use or disclose the personal information for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information, such as providing access to our Deal Laboratory, Calculizers™, and other platform features.
  • To provide, support, personalize, and develop our Website, products, and services.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and respond to your inquiries.
  • To personalize your Website experience and deliver relevant content, product offerings, and targeted ads (with your consent, where required by law).
  • For testing, research, analysis, and product development.

Sharing Personal Information

REILink does not "sell" personal information in the traditional sense (i.e., for money). However, like many online companies, we may "share" information with third-party advertising partners for the purpose of cross-context behavioral advertising. We may also disclose your personal information to service providers for a business purpose. When we do, we enter into a contract that describes the purpose and requires the recipient to keep that personal information confidential and not use it for any purpose except performing the contract.

Data Retention

We retain each category of personal information for the period necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required or permitted by law. We will not retain personal information for longer than is reasonably necessary for the disclosed purpose.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your rights and explains how to exercise them.

  • Right to Know and Access: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
  • Right to Delete: You have the right to request the deletion of your personal information that we collected and retained, subject to certain exceptions.
  • Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale/Sharing: You have the right to direct us not to sell or share your personal information for cross-context behavioral advertising. To exercise this right, please visit our Do Not Sell or Share My Personal Information page.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit our use of your sensitive personal information to that which is necessary to perform the services you requested. To exercise this right, please contact us at the email below.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Exercising Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by emailing us at privacy@reilink.com.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. Your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information and describe your request with enough detail for us to properly understand, evaluate, and respond to it.

Contact Information

If you have any questions or comments about this notice, the ways in which REILink collects and uses your information, your choices and rights, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Email: privacy@reilink.com