Tools that find deals, price your assignment fee and match them to real cash buyers. Websites that bring you motivated sellers. AI that prices repairs from a photo.Tools that find deals, run the numbers on flip, rental and BRRRR, and tell you what to offer. Websites that bring you off-market sellers. AI that prices a rehab from a photo.Tools that price a property and back it with real repair figures. Websites that bring you seller leads. AI that reads condition straight from listing photos.Tools that turn a walkthrough into a line-item scope and a client-ready quote. Websites that bring you jobs. AI that prices repairs from a photo. Use one on its own, or run them all together.
Free
Free
Post deals. Browse deals. Build your buyer network. Free.
Next step up
Free lets you post and browse. Starter, $27/mo, is what lets you answer the buyer who wants your deal — plus a 24-hour head start on every new contract.
Starter
Starter
Start operating for real — connect with buyers and move your first deals.
Worth the jumpEssentials is $40/mo more and adds OfferAid™ and Deal Modeler™ — the difference between guessing your offer and pricing it against what buyers are actually paying. One saved deal covers a year of it.
Essentials
Essentials
Make smarter offers that get accepted far more often.
Worth the jumpGrowth is $30/mo more and unlocks MaxFee™, DealDraft™, BuyerPulse™ and every matched buyer instead of the top 20. MaxFee alone finds fee you are currently leaving behind on every assignment.
Most popular
Growth
The full optimization suite. Where top operators scale their business.
Client pays Apex, or you pay and set your own price
Extra client sites at $39/mo
We don’t charge you to manage your clients.That would be nuts. We only charge for what costs us money, which is hosting the client websites. Bill the client directly and invoice your fee on top, or pay Apex and set your own price. Either way, the console tracks what you keep.
On Apex Base
Base is the website and the CRM, nothing else. Want the deal tools too? That is Base $97 + REILink Growth $97 = $194/mo, and EstiMate Desktop is another $47 on top of that — $241/mo all in.
On Apex Power-Up
The same three products — website, REILink Growth, EstiMate Desktop — are $147/mo together. Separately they are $241. You save $94 every month, $1,128 a year, and it is cheaper than buying Base and Growth alone.
Inside Apex Agency
One console for every client you serve.
Run every client from one place — and sell them the whole toolset, not just a website.
Two ways to bill
Client pays Apex and you invoice your fee, or you pay Apex and charge them whatever you decide. Set per client; revenue shows your margin on both.
Reusable setups
Save a client’s services and onboarding as a template, apply it to the next one.
Extra client sites
$39/mo each — landing page, tracking and its own CRM inbox.
Thirteen sections in the console
Clients
Services & fees
Onboarding
Approvals
Renewals
Revenue
My Work
Operate
Offboarding
Team & delegation
Templates
Client health
Exceptions
Already in their account, waiting to be switched on: MaxFee™, OfferAid™, SmartMatch™, AdSync™ PRO, DealDraft, EstiMate™, Design Studio, Academy — everything in their account is something you can set up, train them on and invoice for.
Agency is in beta — included with any paid Apex plan while we finish it.
The most accurate cost-of-repairs calculator. Photograph a property and the AI builds a full itemized scope — wired into OfferAid™, so your MAO updates the moment the numbers do. Desktop is the whole engine; Mobile is the same engine with the camera in your hand.
Repair calculator
EstiMate Desktop
The full repair engine. Every mode, every report, every AI feature — working from photos you upload.
Capture on site — shoot the repair, skip the upload
Live property walkthrough mode
Offline mode for poor cell reception
Walkthrough to finished scope, on the driveway
40 AI renovation previews / mo (photo → ‘after’ image) + unlimited photo scoping
The $30 differenceSame product as Desktop — the extra buys the camera in your hand, not features Desktop is missing.
EstiMate Mobile is an optional add-on. Works with any REILink plan, any Apex plan, or completely standalone.
A note from the founder
The best technology shouldn’t be reservedfor the people already winning.
My name is Jerryll Noorden. Like most of you, nobody handed me anything. I built this the hard
way — and every tool I actually needed cost more than I could justify, which made getting
anywhere take far longer than it should have.
That is why REILink is priced the way it is.
Let’s be honest: at these prices, the current industry will barely give you a plain
website. REILink gives you the most advanced deal tools available on the market, every single
one of them best-in-class — a lot of them first-in-class.
So, don’t judge the power of the software by how little it costs. The price is strategic.
If we priced REILink like everyone else, only successful operators could afford it —
widening the gap between them and the people who need it most.
The Apex Promise
We will always build for the highest-performing system on the market
— the most advanced tools, at the front of what the technology can actually do.
We don’t build “bolted on” features. We build tools
that go so far past the industry standard they demand a category of their own.
And we will keep those tools within reach of the people trying to
become successful — not just the people who already are.
If that philosophy speaks to you — and you want to build something better for yourself,
your family and the people around you — then we’re a great fit.
Let’s build something amazing together.
Jerryll NoordenFounder, REILink & Apex
The question we get most
“Why is this so much cheaper than everything else? What is the catch?”
There is no catch.If one company lowers the price, the rest are forced to follow.
That is why REILink is priced the way it is. If one company takes the first step, the others
have to follow, and prices come down across the industry. Every person who joins makes that
more likely.
REILink and Apex contain the entire lifecycle of a deal — finding it, analysing it,
funding it, fixing it, selling it. We want everybody on the system, because we believe it
makes you successful faster and more easily than anything else.
And the more people who join, the stronger it gets for all of us. More buyers. More lenders.
More agents. More contractors. More photographers. More of everybody you need, at no extra
cost to you.
A lot of it is free
Post a deal
Browse live deals across the network
Get notified when new deals post
Use the contract repository
Hire, or get hired, in the real estate job market
and many more
No plan required for any of it.
Apex Vivus and REILink together are the only platform ever built that
compounds value and collaboration instead of competition with every user who joins.
It literally pays to be a member.
Join now and be part of something about to become huge.
Client results2020–2025, their own accounts
The people who ran it by hand.
Before any of this was software it was a course, and these are the investors who worked it themselves — building the sites, writing the pages, waiting out the rankings. Everything they did by hand is what Apex Vivus now does for you. Every post below was published by the person named, on their own account.
Brandon DaleAtlanta, GA · October 2020…
#1 for “we buy houses atlanta”Jerryll Noorden Good news and bad news. Bad first, I haven’t done much to my site over the past few months. The good news, I’ve been at #1 for the past few days. I guess the takeaway is… even a bad student can get to the top of their market. I’m actually re-designing my site right now, though none of it is live yet. What’s the next move??? I read below that this is a critical time. P.S. Thanks for helping me get to the party. I’m ready to dance.
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Christian J NormanCredibility program, February 2023…
$98,000 from a $3,000 ad budget Hey guys! Just wanted to share some encouragement for the journey! I started the Credibility program in February of this year. After completing the program I ran a Google Ad campaign for the month of June with a $3,000 budget. To date that ad campaign has translated to 2 assignments and 1 flip for a total profit of $98,000!!! Pretty safe to say that I have proof of concept … and am now going all in on SEO!!! Let this be an encouragement to you that if you keep working on your site, your site will work for you. #keepgrindin
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Erik WrightChattanooga, TN · July 20, 2020…
Groups of three, meeting weekly I posted something in a comment on here already but I wanted to share it as a main post to make sure everybody sees it.
I highly recommend if you have not teamed up with a couple other people to work on your stuff and do Google Meets throughout the week to critique and ask questions, you need to do so! Marcel, Vishal, and I teamed up a couple weeks back and it was like pouring gasoline on a fire for us three getting our pages done and looking good.
Also, 3 in a group seems to be the perfect number so that each Google Meet we can go over each person’s page in about an hour total and have our list of improvements to make and what to get done before the next meet.
If you’re looking for a couple partners, post in the comments and then start making groups. Don’t be shy! You already paid thousands of dollars for this course. Make sure you get the most out of it!
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Erik WrightChattanooga, TN · November 20, 2020…
Position 46 to #1 in three months Just wanted to give a little encouragement to all the new people that have joined the group lately. 4 months ago I was totally new to website building and SEO. I was also brand new to going after off market deals. I still consider myself a beginner. There is no other way a beginner like me could have achieved these results without Jerryll Noorden, Michael Mayo and the whole team. Trust the process. I’ve already got one house under contract and hopefully lots more to come.
Oh yeah, one more thing. If you haven’t grouped up with 2-3 other people in this group to do the modules together and keep each other accountable, you’re missing out on a huge part of how to be really successful with this program. Seriously, DO IT!
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Erik WrightChattanooga, TN · July 25, 2021…
#1 in a market he had never bought in I freaking love this program!!! My main market is Chattanooga and I am ranking #1 for basically every keyword. I rank #1-3 for almost every decent size city within 50 miles of Chattanooga. Nashville is not my main market. I’ve never even bought property in Nashville yet. This is one of my city pages that I created 8 months ago but never really thought I would rank. I’ve been steadily building backlinks through HARO pitches and had maybe 3 articles that I got quoted in that linked to my Nashville page. A few weeks back I noticed I had jumped to Page 1 on Google for Nashville. Then today I got bumped up to #1!!!! Nashville is one of the hottest markets in the country and I had never even done an off market deal until 8 months ago. Now I’m the #1 Google ranked cash home buyer for Mother Freakin Nashville! THAT IS THE POWER OF THIS PROGRAM!!!!! Jerryll Noorden is already a cocky SOB so I hate to add fuel to that fire but… damn it if he isn’t a freaking SEO Demi-God.
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Erik WrightChattanooga, TN · February 27, 2022…
Bought at $35k, wholesaled at $76k Ok story time! Here’s an encouragement to everybody grinding through those modules. And I know it’s a grind. I felt like quitting on multiple occasions while I was doing it.
I guess I’m now considered an OG student of Jerryll Noorden’s. I signed up for his program about 1.5 years ago and did the full SEO program. I literally spent 90% of my savings to pay for it. I was reselling items on eBay that I bought at garage sales and thrift stores in order to pay my bills while I worked full time on the SEO program. I know… sounds crazy. Luckily I have an awesome, supportive wife and she was working as a nurse at the time to provide some kind of stable income.
I made my money back that I invested in the program all within the first year plus some. Not necessarily as money in the bank but definitely through equity because I kept some properties as rentals. I definitely made some mistakes. Not only was I learning how to generate leads but I was also learning how to take down deals off market and negotiate with sellers. (I had never bought an off market deal before this program)
In 2021 I did ok. I acquired a few more rentals, had a few small wholesales, and JV’ed a few more for 14 total deals last year.
Now that my website is much more solidified in its rankings, 2022 has started off with a bang. In the first two months of the year, I have 10 deals already closed or under contract. I just closed on my biggest wholesale deal ever just 2 weeks ago. A lady contacted me through my website and said she had an inherited house that needed a ton of work and she wanted $35k for it. (The picture below is of the house) I wholesaled it for $76k almost immediately and made a $41k profit!!
Here’s the cool part. She told me that she really wanted to sell to me because of stuff I wrote about on my website. See, my wife and I decided when we started the business that we were going to donate 5% of all our wholesale and flip profits to support organizations helping people struggling with homelessness. (There’s some backstory on that on our “About Us” page on our website if you’re curious to know more) www.newhorizonhomebuyers.com
I am also about to close on a flip in a week that the guy literally started tearing up in his kitchen as he told me how he wanted to sell his house to us because of how we supported those causes.
I didn’t realize when I made my website how much talking about those sort of things would impact my business. I didn’t make the decision to tell that part of our story to try to “convince” people to sell me their house. It’s something my wife and I are truly passionate about and we wanted to share it. And I think that genuine kindness and care for other people shows through even in business. It has helped my business grow and make money. And now we can give more of it away!
The business we are all in can be intense and cut throat at times, but we don’t have to conform to that norm. It is possible to be kind, generous, and profitable!
I’m not necessarily sure what my main point here is, but that’s just our story so far. 😊 Take from it what you will. Hope that encourages some of y’all. See you on the flip side!
Erik WrightChattanooga, TN · June 21, 2022…
$165,000 net on his first flip Ok so I’ve done a few posts on here in the past to help encourage the new folks and people still working the program, but I wasn’t actually going to post this time until Jerryll Noorden told me I had to. It just felt too much like bragging. It’s easier for me to share the smaller wins but the MASSIVE wins make me want to keep it more private for some reason. Anyway here’s my story.
I started the SEO program 2 years ago. At the time, I had a few rentals but had never bought a house off market and didn’t even know what a purchase contract looked like. I worked the program and got my first lead about 4 months in. I found a local mentor to teach me how to take down the leads I had coming in and kept working the SEO program. I hated most of the web design stuff and felt like quitting on multiple occasions. But I put my head down and pushed through. More leads started coming in. I focused mostly on BRRRR’s and wholesales. I had to learn how to manage rehabs and contractors. It’s been overwhelming to say the least. Last year I did 14 deals. This year I’m already at 15 deals closed or under contract. Last week I closed on my first ever flip. This is the check I got at closing. Net profit is around $165,000….that’s more money than I’ve ever made in a year, much less in one deal. In 3 days I will close on another $45,000 profit flip and I have two more flips being rehabbed that should net around $225,000 combined. My family’s life is changed. We are being generous with our profits and giving more than we ever have to organizations doing great work with people experiencing homelessness and human trafficking victims. I’m taking more time off to spend with my wife and kids and we joined a boat club. Lol that may seem silly but that was a goal my wife and I set 3 years ago for our real estate pursuits. We just wanted to make enough money to join a boat club. And we are having a blast!
When this flip profit got over 6 figures, I felt weird about sharing my success. I don’t want to be the rich a-hole gloating about my success. I’m literally tearing up about how grateful I am as I write this. So this post is not to brag but to say thank you to Jerryll and the other students I grouped up with who have helped me along the way. I also hope it encourages others grinding through the modules. It really does work but you have to stick with it. If it was easy, everybody would be doing SEO. Most importantly you need to know your “Why”. That’s what will help you push through the dark days and the struggles. I guess I can officially call myself a house flipper now… 😂
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Erin PenningtonWas already ranking, and slipping…
3 deals and $79K in 3 months Before we started using Jerryll's program, we were struggling to maintain our 1st page spot on SEO. We were continuously dropping position down the page and it was slowly getting worse, and worse. Our carrot site has been in existence since 2016 so we have definitely been around long enough and never had to fight as hard as we do now to stay on the top. The competition in our area had grown so much around us that we were being pushed out fast. We were referred to Jerryll through a business partner of ours and we had tried nearly everything else — this was our hail mary for SEO help! This guy did not disappoint. Within the first 2 weeks, we jumped up the page in all the top searched keywords to the #1 spot. Leads have been coming in and gaining momentum. We have been in Jerryll's program for 3 months now, closed 3 SEO deals, and profited 79K. This program WORKS. If you are tired of chasing bad leads, take the leap of faith because you will not be sorry.
👍❤1489 comments
Erin PenningtonJuly 28, 2021…
#1 for over 50 keywords, and an inbox to match I have been with Jerryll Noordens credibility program and SEO program since March of 2020. We have been KILLING it in SEO because of his BRAIN POWER! We are set apart from all our other local carrot competitors and ranking #1 in over 50 keywords in our local area. HE has taught me to be self-sufficient and own the SEO world for real estate investing. My company and I were about to give up. Then I had a zoom meeting with this guy. I was like WOW dude. You are so f’ing cocky. I had heard it all before. For some reason, (and no, it was not his curly locks) we decided to join his program. I had a feeling… He was our hail mary!!! It was like throwing the last pass down to the last second of the super bowl. Jerryll Noorden you exceeded our expectations and gave me the skills to carry on even when we were done with your program.
And **cough cough** Michael Mayo is one of the most positive supportive human beings that I have ever had the pleasure of working with. Give that man a raise! But this screenshot of my inbox is no lie.
Jerryll’s system converts motivated leads. It’s a lot of work, but a little over a year later, we are consistently getting leads and I couldn’t be more proud of the work I put in and how grateful I am I took a chance on a guy with a beanie on that didn’t live in Cali. 😉
Proof is in the pudding ladies and gents. Do the program, take it seriously, don’t expect handouts, and do it in the order you are supposed to. The biggest mistake I have seen is trying to compare yourself when writing your content block and taking from other websites. ORIGINALITY will be your success. Be yourself and try not to be the victim of comparison.
Erin PenningtonJuly 20, 2022…
38 webform leads, and it was only the 20th Good morning all my fellow minions! For all you who don’t know me… I own and operate www.laurelbuyshouses.com
I wanted to share a screenshot of my SEO webform leads for the month of July so far… 38 in total and it is only the 20th of July! And they are all real leads. NO SPAM. We have seen an uptick in webforms in the past 2-3 months, and I would not even be close to this number if I hadn’t taken the time to do Jerryll Noordens credibility and SEO program CORRECTLY.
The best advice that I have to offer for this sunny Wednesday morning is to not go into your modules “half-assed”. (sorry to be so blunt.) BUT, the results you get are a direct reflection of what you put into them. I started his program back in March of 2020 and it was the best investment my company and I have ever made! Thank you Supreme Overlord! Cheers to kicking some serious ass for the rest of 2022!!
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Omer Omkara ReinerFlorida · September 6, 2020…
#1 statewide for both terms, after months at 4th and 5th So after our rankings for “we buy houses in Florida” and “sell my house fast in florida” fluctuated between like 4-5th place for months, we’re finally #1 for both! Rankings started picking up again and we’re just getting started 😊 Thank you for your support and encouragement!
Have faith in Jerryll Noorden’s system, put in the work, follow his guidance, and you will surely see results!
👍😮159 comments
Omer Omkara ReinerTwo in one week…
Two $100k+ assignments in a week Just a Thursday inspiration for everyone. We locked up 2 wholesale deals from SEO over the past week that are more than $100k assignment fee EACH! That's never happened to us before so close to each other. Jerryll's stuff truly works. Be patient and put in the effort and you'll see the results.
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Omer Omkara ReinerOn the fence…
8 leads a week to 10 in a day For those of you on the fence about Jerryll's programs, you should seriously consider joining. We started in Feb 2020 with Jerryll and yesterday we had our record day of 10 leads, all organic SEO. We used to average about 8 leads per week before we started with Jerryll and it's more than doubled by now. Can't say enough good things about Jerryll Noorden, his staff, and his program. P.S. — he did not ask me to write this.
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MJMyles JaySan Bernardino, CA…
#1 for the city and the state It took me a lot of hard work and patience but I finally created what I call a hybrid website. Not only does my main website rank #1 for San Bernardino but I also rank #1 for California as well. Take advantage of what Jerryll Noorden teaches in the programs. Don't take any short cuts, his program works 100% as long as you do the work. I also reached 6 leads in one day by doing this.
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MJMyles JayOn assignment fees…
No assignment under $50,000 When Jerryll says assignments between $50,000 and $100,000+, that's exactly what you get from this program. I haven't received an assignment fee lower than $50,000. The hard work is worth it. Keep going.
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Greg BakerPensacola, FL · May 22, 2021…
Contracted the same afternoon, closed in 18 days This deal came from my website. She was visiting her rental here in Pensacola, saw that she was tired of managing it from Connecticut and became overwhelmed with trying to clean it out herself. Googled “sell my house fast” and my GMB and website came up. She said that the testimonials on my site gave her the confidence to call me. I went to see the house that afternoon and we contracted in the spot. 18 days later (only because of UPS) she had cash, my buyer has a project (he’s also only in town for a day or two, messaged me on FB and saw the house that afternoon)
And I got a check!
Win-win-win!
No adspend at all on this deal! Just Jerryll Noorden’s techniques
NTNataly TeranFirst deal on the credibility site…
$700 of ad spend, $10,775 back This is not my first deal, but this is my first deal using the credibility website and running ads. Just wanted to post this to share some encouragement. I spent around $3,000 to test Facebook ads and test what works and what doesn't. After finding out the formula for running Facebook ads I was able to launch a brand new campaign correctly. I spent $700 to land this deal. I have another one for 12k closing next week.
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ASAnthony StephensonFirst SEO close…
Just closed on my first 100% SEO lead today. The sellers inherited a house that they just simply didn't want to deal with so we made them a fair all cash as-is offer. I wanted to give a big shout out to Jerryll Noorden and his entire SEOforREI team. Had it not been for these guys a 100% SEO lead and closing probably would not have happened.
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JMJordan McCoySite live since 2013…
Over $500k from the site in a year Keep in mind that our site was ranking before working with Jerryll — it's been live since 2013. But Jerryll's programs helped increase the traffic, rankings and conversions, which results in more revenue than before. We closed over $500k from the site last year.
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YKYK KulievA 62-day cycle…
No ads, no calls, no cold outreach I'm thrilled to share that I closed a deal last week. This one was a 100% SEO deal, with no ads, no calls, and no anything. Day 1: the lead submitted the form, and I reached out on the same day. Day 50: the lead went dark then reappeared about 49 days later. Day 62: we closed the deal within just 12 days after reconnecting. Sometimes a deal might not be the perfect fit for one investor, but an eager retail buyer might be ready to purchase a property at a discount. I called 3 of the agents I usually work with, one of them had a buyer who had cash to purchase it at a good discount.
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Joshua DayritAssigned at $100k…
$100,000 assignment fee Just want to update on the deal that I locked from my investor site. I was able to assign the deal for 100k. I negotiated an extended close so I won't have the check in hand until December but will be posting pics for sure. Purchase price 1.8 mil, assignment 1.9 mil, ARV 2.65 mil. Thanks Jerryll Noorden for creating a supreme platform for real estate investors to generate leads.
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CCChris ChavezThe Mighty Investor…
I've spent not minutes, not hours, but days — days and long nights of work on my site, and I'm just warming up. Out-work your competition. Lead #2 signed the contract today folks, and they came to me because they liked how friendly and welcoming our site is. So yeah Jerryll Noorden, you're absolutely right about what you teach.
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VGVishal GuptaFirst deal from a website lead…
First deal from a website lead. I called him within 5 minutes and closed on his time about a month later. His dad passed away a year ago and he was finally ready to sell and searched for “we buy houses” and boom. Everything was done virtually because he is out of state and he was happy to provide this amazing review. Time to get the flip started.
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ZWZach WombleGoogle review of Vishal's company…
A seller reviewing a student's business Vishal was wonderful throughout the entire process. He responded to my inquiry efficiently, evaluated the property fairly and thoroughly, and did not throw lowball offers at me. We moved quickly, closed on the date we initially set, and for the original agreement. Vishal and his team are incredibly honest, reasonable, and professional in an industry where that is not always the case.
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Randy MatthewSEO since 2008…
From someone who had done it the hard way since 2008 I've spent years, 2008 till present, learning and implementing SEO. Every topic and their relation to rankings: link building, domain authority, domain age, proxy servers, metatags, title tags, H1-H6 header usage, site structure, anchor text, link juice, niche links, content research, Google AdWords, long tail keywords, on page SEO, off page SEO, Google console, GMB, map pack, web 2.0, YouTube video SEO, Reddit traffic, Facebook fanpage SEO, web schema, sitemaps, citations, photo compression, site load time, A-B testing calls to action, above the fold, below the fold, PBN farms and much more. I can tell you Jerryll Noorden's product is not only superior to other products but that it's niched just for real estate. A complete newbie can step in and apply the changes to their site and see results. That's what matters. Just do it.
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Dennis FassettMetro Detroit…
In all seriousness, I used several SEO people before I found Jerryll and he not only fixed what the other guys had screwed up but he got me to #1 on page 1 really fast.
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Stan MeadOn a ranking dip…
Here's a screenshot of what has happened since we started Jerryll Noorden's program. We took a minor dip in ranks when we recently changed some content, but Jerryll quickly helped us bounce back. He's the Michael Jordan of SEO.
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Susan Lybrand SutherlandNot there yet…
I am not number one... yet. But I am grateful for a program that lays out steps piece by piece with a supportive staff that helps a very non-tech investor get where I need to go.
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Phil BrysonJoined sceptical…
I joined with skepticism too. Thought I already knew what I was doing and it was going to be a lot of money for a few small missing steps. I gave it a shot because I couldn't deny the success I saw from others. I'm still new, but the program is great and he is the real deal and he is actively engaged. It's really a great community in this group and we all help each other out.
👍❤3538 comments
MSMatt SlowikShared a result…
Totally not a scam. Jerryll Noorden is the definition of a leader and he executes the educational process with perfection. 5 stars all day long.
👍❤2739 comments
Apex Vivus
Stop being the intelligence layer.
Your website, your CRM, REILink Growth and EstiMate Desktop running as one continuous system — and Apex reading all of it, so you don’t have to.
$241/mo of product for $147. No contracts, cancel anytime.
After you sign up
From signup to your first deal.
Exactly what happens, in order, from the minute you join.
01
Minute one — your tools are live
Your account is created and every tool in your plan is switched on. Nothing to install,
no website required.
02
Day one — your first deal
Post a deal, browse the network, or run your first analysis. Most operators are working a
real deal the same day.
03
Week one — the community
The education hub, the courses and the accountability groups are open from the start, and
the network is where your buyers and lenders come from.
04
From there — help when you need it
A library of short walkthroughs, the courses, and the community — plus support when
you need a human.
Free to startThe Free plan needs no card.
Month to monthCancel any time from inside your account.
Your data is yoursExport your deals and contacts whenever you want.
FAQ
Common questions
Moving from what you have now
It stays live and untouched until you decide to switch. If you add an Apex site you build it on a temporary address first — templates and the AI page builder do most of the work — so you can see it finished before you point your domain at it. Nothing goes dark in between. REILink’s deal tools need no website at all.
Yes. Apex plans include hosting, SSL and daily backups — you bring the domain and point it at Apex when you are ready.
You import them. A CSV export from almost any CRM brings across names, numbers, notes and status, so your history comes with you rather than starting from zero.
Rankings follow the URL, so what matters is that every old address redirects to its new one and that page content and titles carry over. Apex supports the redirects; the mapping is the part that has to be done deliberately rather than assumed.
Yes. Your deals, contacts and buyer lists export whenever you want as a standard CSV.
Choosing a plan
Post deals to the Contract Repository, browse live deals across the network, build your buyer list, and use the education hub and community. No card required, and it does not expire.
No. REILink is a complete standalone tool suite. Apex is a separate product — a seller lead website with a CRM. They integrate, but neither requires the other.
Yes. Power-Up includes the full REILink Growth tier ($97/mo on its own) built into your dashboard, along with EstiMate Desktop ($47/mo on its own).
And REILink is more than the tools. It is the education, the community, the contract repository, and the network of operators you actually do deals with — the people who become your buyers, your lenders and your contractors. That comes with Power-Up too, at no extra cost.
Core is the website, the CRM and the marketing system — it gets you the leads and follows them up. Power-Up is everything in Core plus the deal tools: MaxFee, OfferAid, SmartMatch, DealDraft and EstiMate Desktop. Core finds the deal. Power-Up works it.
EstiMate Desktop is included in Apex Power-Up. EstiMate Mobile — the on-site camera version — is $77/mo on its own, or $30/mo more if you are already on Power-Up, since Desktop is already in your plan.
Yes. EstiMate works independently. Buy it standalone or add it to any plan.
It is free with any paid Apex plan. One console to run every client you serve — onboarding, approvals, renewals and revenue across the whole book. Extra client sites are $39/mo each. We do not charge you to manage your clients; we only charge for hosting their websites.
Yes. Upgrade or downgrade instantly. Moving up takes effect immediately; moving down takes effect at your next billing date.
Growth replaced it. Everything the Business tier offered is in Growth, at the same price point or lower.
Billing
No. Every plan is month to month and cancels from inside your account.
No. What you see on this page is what you pay.
No. Plans include unlimited CRM users with role-based permissions. Adding your team costs nothing.
Two months. Annual billing is shown as the equivalent monthly figure, with the yearly total stated beneath it.
Not for the Free plan. Paid plans take a card at signup and bill month to month until you cancel.
Using it
No. Sites are built from conversion templates and edited visually, and the AI page builder writes and lays out pages from a description. There is nothing to install and no code to touch.
The deal tools work the minute you sign up. An Apex site exists immediately on a temporary address; how long until it is fully yours depends on how much you want to customise.
Yes, on every Apex plan: premium hosting, SSL certificates and daily backups.
A help centre of short walkthroughs, the education hub and courses, the community for questions, and support when you need a human.
Yes. The tools are browser-based and mobile-first, and EstiMate Mobile is a dedicated app for capturing repairs on site.
The price
There is no catch, and the reason is set out in full further up this page. The short version: we would rather build for a lot of people at a price they can carry than for a few at a price they can barely justify — and every operator who joins pushes the rest of the industry to price the same way.
How it all works
REILink vs. Apex
Which product do I need? It looks overwhelming. It isn’t.
At a glance
The three, side by side
REILink
Apex
EstiMate
What it is
Where the deal tools live
The operating ecosystem
The repair calculator
Best for
Finding, analyzing & closing deals
Running your whole business as one system — unlocking workflows no bundled toolset can
Repair numbers you can defend
Runs standalone
Yes
Yes — REILink Growth built in
Yes
Starts at
Free
$97/mo
$47/mo
Best value
Growth $97/mo
Power-Up $147/mo — $241/mo of tools
Built into Power-Up
At first glance, all these tools, tiers, packages, and combinations can seem like a lot. It’s actually quite straightforward — once you understand the logic behind the products.
See it this way.
Imagine a garage — the building itself: four walls and a roof — stocked with tools: wrenches, screwdrivers, pliers. Then you have the mechanic. He isn’t only the one who uses the tools — each one for the right job, in the right order, at the right time, to get the work done. He’s also the one who brings clients in: greeting them, nurturing them, earning their trust so they choose his shop over any other.
That garage — the building — is called REILink. The mechanic wears a name tag stitched onto his overalls: Apex.
A mechanic’s 12-year-old could pick up a wrench and swing it at a single bolt. But the real mechanic knows which job needs which tool, in what order, and at what moment. A screwdriver has no idea what the pliers are for. The mechanic does.
The point
Apex isn’t just a website and CRM with the tools bundled in. Apex is the intelligence layer — it sees all the data across every tool, draws its own conclusions from what it sees, and then builds an entirely new workflow from that data. That’s something no collection of tools in a bag can do on its own. It needs the mechanic.
That’s exactly what separates an all-in-one from an operating ecosystem. An all-in-one puts every tool in one place. An operating ecosystem makes them think as one. That’s Apex.
REILink is the garage. EstiMate, OfferAid, MaxFee and DealDraft are the tools inside it — each one a complete engine you can pick up and use on its own. Apex is the mechanic who knows which to reach for, and when.
Here is an example
Autonomous social media — written, published, tracked & optimized.
It learns who buys — then goes and finds more of them.
01Visitors landThey hit your site and start scrolling
→
02Apex watchesWhat they skip, what stops them, which form they fill
→
03Sees the outcomeThe whole conversation — the closed deal, the ROI
→
04Builds the profileThat buyer’s pains, interests & hot buttons
→
05Posts what resonatesA tailored FB/IG post, at peak scroll time
→
06Tracks & sharpensFollows it to a lead, then improves the next post
Imagine a visitor lands on your website. They skim and skip past page after page — until the foreclosure page stops them in their tracks. Now they read. They click, they scroll, and they finally fill out the form on that page. Apex notes all of it: time on page, click-through rate, dwell time. Then they complete Apex’s smart forms, which capture that seller’s motivation and urgency.
From there, Apex follows the whole thread: every message, every call, all the way to the closed deal and the exact ROI it produced. But it collected far more than data and numbers — it analyzed everything and built a psychological profile of that seller, and more importantly, of that kind of seller. Now it knows this type of person cold: their mindset, what they’re feeling, what their fears and concerns are — including their hesitations about “we buy houses” companies, contractors, wholesalers, and agents. And Apex knows exactly what to say, and how to say it, to crush those objections and build the trust that makes them pick you.
So Apex writes a Facebook or Instagram post that resonates completely with that exact audience, generates a matching image to fit it, and publishes it at the precise time that audience is most active. Then it tracks that post — not just the likes, but all the way until it produces a real lead and a real deal. Whatever worked, or didn’t, sharpens the next post. Every loop, it gets smarter.
Do you see the difference between Apex and a bucket of tools? No bundle of tools could ever see the whole picture the way Apex does — let alone understand it well enough to write the post.
And that’s just one loop. Apex runs the same intelligence across your ads, your SEO, your follow-up, your listings — every corner of your business, as one continuous system.
Full comparison
Every REILink feature, every tier.
Feature
Free
Starter$27/mo
Essentials$67/mo
Growth$97/mo
Partner
Community & Education
Education Hub + Courses
StudyBuddies™
Community Access
Basic
Upgraded
Upgraded
Full
Full
Community Beacons
Deal Repository & Flow
Post & Browse Deals
Deal Access Speed
Delayed
VIP (24hr early)
VIP (24hr early)
Elite (instant)
Elite
Respond to Buyer Inquiries
—
Initiate Buyer Connections
—
Deal Workspaces
Full Scale
Full Scale
Analysis & Offer Tools
Deal Calculators (MAO/ARV)
OfferAid™ — Deal Analysis
—
—
Deal Modeler™
—
—
MaxFee™
—
—
—
DealDraft™
—
—
—
Buyer Matching & Dispo
SmartMatch™ Buyer Visibility
—
Top 5
Top 20
All Matches
All Matches
Buyer Match Engine™
—
—
—
BuyerPulse™
—
—
—
Contract Insights & Analytics
—
—
—
Priority Listing Placement
—
—
—
SmartMatch Credits (welcome bonus)
—
10
25
75
500
Partner & Creator
Creator & Monetization Tools
—
—
—
—
Revenue Share on Influenced Deals
—
—
—
—
Dedicated Partner Support
—
—
—
—
Get the whole system. $147 a month.
Apex Power-Up is your website, the entire REILink toolset and EstiMate Desktop running as one system — $241/mo of tools for $147. Month to month.
