REILink Privacy Policy
Effective Date: May 30, 2025
Last Updated: May 30, 2025
Thank you for using REILink (the "Platform"), owned and operated by REILink, LLC ("REILink," "we," "us," or "our"). This Privacy Policy describes how we collect, use, share, and protect your personal information when you access or use our Platform, including our websites, mobile applications, and all related tools and services (collectively, the "Services").
1. Scope of This Privacy Policy & Your Consent
This Privacy Policy applies to all users of the Platform. By accessing or using our Services, you consent to the collection, use, disclosure, and transfer of your personal information as described in this Privacy Policy and any applicable Privacy Notices provided at the time of data collection. If you do not consent, you may not use the Platform.
This Privacy Policy is part of our Terms of Use, which governs your overall use of the Platform. Capitalized terms not defined herein have the meanings set forth in the Terms of Use.
2. Changes to This Privacy Policy
REILink reserves the right to update or modify this Privacy Policy at any time. We will notify you of material changes by posting the revised version on the Platform, updating the "Last Updated" date, or by other means as appropriate. Your continued use of the Platform after such changes constitutes your agreement to the revised Privacy Policy.
3. Information We Collect
We collect personal information to provide and improve our Services, facilitate connections, and ensure a secure and personalized experience. The types of information we collect include:
3.1. Information You Provide Directly
- Account & Profile Information: When you register, create, or update your REILink Profile, you provide information such as your name, email address, password, phone number, professional role (e.g., wholesaler, buyer, agent, lender, contractor), years of experience, location (city, state, ZIP codes served), profile picture, and a descriptive bio.
- Business Page Information: If you create a Business Page, you may provide company name, logo, service descriptions, areas of operation, pricing logic examples, and portfolio items.
- Deal & Contract Information: When using the Contract Repository or Deal Laboratory tools (like OfferAid™, DispoAid™, Calculizers™), you input specific details about properties and deals, including addresses, ARV, repair costs, offer prices, assignment fees, financing details, property condition, seller motivation, and related documents (contracts, SOWs, photos, videos).
- HelpNet™ & Community Interactions: Information you provide when sending a Beacon request (category, location, urgency, description, budget), responding to Beacons, posting in community forums, participating in REIU courses (including StudyBuddy™ interactions), or using our messaging system.
- Vault Uploads: Documents, templates, and resources you upload to The Vault.
- Payment Information: If you subscribe to paid services, we (or our third-party payment processors) collect payment card information and billing details.
- Communications: Information you provide when you contact us for support or provide Feedback.
3.2. Information Collected Automatically
- Usage Data: We collect information about how you interact with our Services, including features used, pages visited, searches performed, deals viewed or saved, SmartMatch™ results, DAP% calculations, and engagement with other users' content.
- Device & Connection Information: IP address, browser type, operating system, device identifiers, referral URLs, and connection speed.
- Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities, personalize your experience, and for analytics. See our Cookie Policy for more details.
- Location Information: With your consent, we may collect precise geolocation data from your device to enhance features like local deal matching or HelpNet™ provider searches. You can typically disable this in your device settings.
3.3. Information from Third Parties
We may receive information about you from third-party sources, such as social media platforms if you choose to link your REILink account, or from data providers to supplement or verify profile information (e.g., for professional licenses, with your consent where required).
4. How We Use Your Information
We use your personal information for the following purposes:
- To Provide & Improve Services: Operate the Platform, personalize your experience (e.g., pre-fill Calculizers™ with your saved defaults), process transactions, provide customer support, and develop new features.
- To Facilitate Connections & Deal Flow: Power our matching engines (SmartMatch™, FMS for HelpNet™), display relevant deals in the Contract Repository, route HelpNet™ Beacons, and enable user-to-user communication.
- For Analytics & Platform Enhancement: Understand usage patterns, improve our algorithms, enhance tool accuracy (e.g., OfferAid™ learning from aggregated deal outcomes), and conduct research and development.
- To Maintain Security & Trust: Verify identities, detect and prevent fraud or abuse, enforce our Terms and Rules, and maintain the integrity of the REILink ecosystem (e.g., for Verified Badges).
- Communication: Send you service-related announcements, updates, security alerts, support messages, and (with your consent) promotional materials or SmartBlast™ notifications.
- Legal Compliance: Comply with applicable laws, regulations, and legal processes.
5. How We Share Your Information
REILink is designed to facilitate connections. Here’s how your information may be shared:
- With Other Users: Your REILink Profile information (name, role, bio, location served, Business Page details, Verified Badge status) is generally visible to other users to facilitate networking and service discovery. Deals you post in the Contract Repository (when set to "Live") are visible to relevant buyers. HelpNet™ Beacons are shared with matched service providers. Your community posts and comments are public within those communities.
- With Third-Party Service Providers: We share information with vendors who perform services on our behalf, such as payment processing, data hosting, analytics, email delivery, and customer support. These vendors are contractually obligated to protect your information.
- For Business Transfers: If REILink is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to commitments made in this Privacy Policy.
- For Legal Reasons: We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, or to investigate fraud.
- With Your Consent: We may share your information with other third parties when we have your explicit consent to do so (e.g., if you opt-in to a partner offer).
- Aggregated or De-identified Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other purposes.
6. Cookies and Online Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to operate and improve the Platform, understand user activity, and personalize your experience. For detailed information about the cookies we use and your choices, please see our Cookie Policy. You can typically set your browser to reject cookies, but this may limit some Platform functionality.
7. Your Choices, Rights, and Opt-Outs
You have choices regarding the personal information you provide to us:
- Profile Information: You can access and update your REILink Profile information at any time through your account settings.
- Communication Preferences: You can manage your email and notification preferences (e.g., for SmartBlast™, community updates) in your account settings or by using the "unsubscribe" link in our emails.
- Location Services: You can disable location services on your mobile device, but this may affect the functionality of location-based features.
- Cookies: You can manage cookie preferences through your browser settings and by reviewing our Cookie Policy.
- Access, Correction & Deletion: Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information. Please contact us at privacy@reilink.com to make such a request. We will respond within the timeframes required by applicable law. Note that we may need to retain certain information for legal or legitimate business purposes.
- Do-Not-Track: Some web browsers transmit "Do-Not-Track" signals. REILink does not currently alter its practices when it receives a DNT signal.
8. Data Security
REILink implements reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or destruction. However, no internet-based site can be 100% secure, and we cannot guarantee absolute security.
9. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Criteria used to determine retention periods include the nature of the data, the purposes for which it was collected, and applicable legal requirements.
10. Children's Privacy
REILink Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information.
11. International Data Transfers
REILink is based in the United States, and the information we collect is governed by U.S. law. If you are accessing the Platform from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country. By using our Services, you consent to the transfer of your information to the U.S.
12. Specific Regional Disclosures (e.g., California Residents)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA). Please see our California Privacy Notice for details on these rights and how to exercise them. This notice will describe the categories of personal information we collect, the purposes for which we use it, and whether we "sell" or "share" personal information as defined under California law.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
REILink, LLC
Attn: Privacy Officer
[123 Innovation Drive, Tech City, STATE 12345 - Update with actual address or remove if preferred]
Email: privacy@reilink.com
Support: support@reilink.com
14. Definitions
Key terms used in this Privacy Policy are defined in our Terms of Use or as follows:
- "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
- "User-Generated Content" (UGC) means any information, data, text, photos, videos, contracts, deal details, messages, or other materials uploaded, posted, or transmitted by users on or through the Platform.
- "Tools" refers to the calculators, analysis engines (like OfferAid™, DispoAid™), and other data-processing features available on the Platform.