About REILink | Our Mission, Team, and Values

Our Mission: To Revolutionize Real Estate Investing Through Intelligence

REILink was born from a simple yet powerful idea: the real estate investing world deserves better tools, more transparency, and a stronger community. For too long, investors, wholesalers, and service providers have navigated a fragmented landscape of outdated software, unreliable data, and closed-off networks. We're here to change that.

Our mission is to empower every REILink member—from the first-time wholesaler to the seasoned fund manager, from the local contractor to the national lender—with an intelligent, integrated platform that fosters data-driven decisions, seamless collaboration, and ultimately, greater success. We believe that by providing sophisticated yet intuitive tools, fostering a transparent marketplace, and building a supportive community, we can help individuals achieve their financial goals and elevate the entire real estate investing industry.

The REILink Story: From NASA Innovation to REI Revolution

REILink was founded by active real estate investors who experienced firsthand the frustrations and inefficiencies of the existing tools and platforms. Jerryll Noorden, a former NASA robotics scientist, brought his passion for complex problem-solving, data science, and machine learning to the world of real estate. After building highly successful ventures like WeBuyHousesInConnecticut.com and SEOForRealEstateInvestors.com, he saw a glaring need for a platform that could apply true intelligence to the art and science of deal-making.

Jerryll envisioned a system that could move beyond basic calculations to predict market behavior, optimize offers based on real buyer demand, and provide investors with an undeniable analytical edge—much like the intelligent systems he worked on for space exploration. Innovation isn't just a buzzword for Jerryll; it's second nature.

He was joined by Co-Founder Jessica Roman, whose extensive operational experience and deep understanding of the wholesale and investment lifecycle from her pivotal role at WeBuyHousesInConnecticut.com provided the crucial grounding in real-world REI processes. Together, they assembled a team of brilliant minds to build REILink: a platform that's not just feature-rich, but fundamentally smarter.

Meet Our Visionary Leadership

Jerryll Noorden

Founder & CEO

A former NASA robotics scientist, Jerryll brings a unique blend of high-level analytical thinking, data science expertise, and entrepreneurial drive to the real estate world. As the founder of highly successful ventures like WeBuyHousesInConnecticut.com and SEOForRealEstateInvestors.com, he has a proven track record of leveraging technology and strategic insights to achieve outstanding results. Jerryll's vision for REILink stems from his passion for solving complex problems and his belief that the REI industry is ripe for an intelligent revolution. He is dedicated to building a platform that empowers users with predictive analytics and machine learning-driven tools, making sophisticated deal engineering accessible to all. For Jerryll, innovation is second nature, and REILink is the culmination of his drive to transform how real estate deals are done.

Jessica Roman

Co-Founder & COO

Jessica brings a wealth of operational expertise and an intimate understanding of the real estate investment lifecycle to REILink. As a key figure in the success of WeBuyHousesInConnecticut.com, she has deep experience in managing deal flow, streamlining operations, and understanding the practical needs of wholesalers and investors. Jessica's focus on user-centric design and efficient processes ensures that REILink's powerful technology is also intuitive, accessible, and genuinely solves the day-to-day challenges faced by our members. She is committed to building a platform that not only offers cutting-edge tools but also fosters a supportive and thriving community.

The Minds Behind the Machine: Our Dedicated Teams

REILink is brought to life by a diverse group of talented individuals, each an expert in their field, all united by a passion for real estate innovation and user success.

Technology & Engineering Powerhouse

Cesar Yamuta Jr.

Chief Technology Officer

Running on caffeine and curiosity. Debugging life one semicolon at a time.

Ervin Alcordo

Senior Backend Developer

My lack of showering gives me more time to work, so I get things done faster.

Anne Pabololot

Full-Stack Developer

From backend logic to frontend sparkle — I code it all, and I love every bit of it.

Bonjovi Fojas

Frontend Developer

A foodie who devour challenges like I do snacks. You can always count on me for fun and productive results!

Kelvin Moen Sevilla

Web Designer | Web Developer

Creating clean, simple designs fueled by coffee, ramen, and a love for solving problems through web design.

David Miller

Lead Data Scientist

David pioneers the algorithms and machine learning models that make REILink's insights, SmartMatch™, and predictive tools truly intelligent.

Liam O'Connell

DevOps Engineer

Liam ensures the REILink platform is always running smoothly, securely, and can scale to meet the demands of our growing user base.

Sam Patel

QA Lead & Automation

Sam is our quality guardian, meticulously testing every feature to ensure a bug-free and reliable experience for all REILink users.

Product & Design Visionaries

Aisha Khan

Head of Product

Aisha meticulously translates user needs and market opportunities into the innovative features that make REILink indispensable for REI success.

Marcus Chen

Lead UX/UI Designer

Marcus is the creative force ensuring every interaction with REILink is intuitive, beautiful, and empowers users to achieve their goals effortlessly.

Elena Wu

UX Researcher

Elena dives deep into user behavior and feedback, ensuring our product development is always centered on solving real-world investor challenges.

Tom Jenkins

Product Manager, Core Tools

Tom oversees the evolution of our flagship tools like OfferAid and DispoAid, ensuring they remain best-in-class for deal analysis.

Marketing, Growth & Content Architects

Sofia Rodriguez

Director of Marketing & Growth

Sofia crafts the strategies that connect REILink with the world, building our brand and growing our community of empowered investors.

Rajesh Bhatt

Content Strategy Lead (REIU)

Rajesh develops the engaging and practical educational content for REILink University, helping investors master new skills.

Nia Long

SEO & Digital Marketing Manager

Nia ensures REILink is discoverable, driving organic growth and connecting us with investors actively seeking better solutions.

Kevin Cho

Social Media & Community Manager

Kevin cultivates our online presence, engaging with users across platforms and fostering vibrant discussions within REILink Communities.

Operations, Support & Community Champions

Kristel Pendo

Operations & Project Manager

Kristel is the organizational backbone of REILink, ensuring projects run smoothly and our team operates at peak efficiency to deliver value.

Chloe Davis

Head of Customer Success & Support

Chloe champions our users, leading the support team to provide timely assistance and fostering a positive experience for everyone on REILink.

Maria Jones

Community Moderator Lead

Maria ensures our communities are safe, valuable, and engaging spaces for all members to connect and learn.

REILink Support Team

Dedicated Specialists

Our fantastic team of support specialists are always ready to help you navigate the platform and make the most of REILink's features.

Our Core Values

Innovation for Impact

We relentlessly pursue innovative technological solutions that provide real, measurable value and a competitive edge to our users. We believe in leveraging cutting-edge tech, like machine learning and data science, to solve complex REI challenges.

Unwavering Transparency

We believe in open, honest data and clear processes to build trust and empower informed decision-making within the REI community. No black boxes, just clear insights.

Community-Centric Growth

We foster a supportive, collaborative ecosystem where members can connect, learn from each other, share deals, find partners, and grow together. Your success is our success.

Empowerment Through Tools

We equip our users with powerful, yet intuitive tools that simplify complexities, automate tedious tasks, and unlock new levels of efficiency and profitability.

Data-Driven Decisions

We champion the use of accurate, real-time data and intelligent analytics to replace guesswork with strategic insight in every aspect of real estate investing.

Integrity Above All

We operate with the highest ethical standards, ensuring REILink is a platform where trust is earned and valued by all participants.

About REILink: Empowering Your Real Estate Success